The new resurgence of memecoins has apparently impressed a vital shift throughout the NFT ecosystem. Why? For the reason that attainable to make the most of buying and selling common tokens comparable to $PEPE, $TURBO, and the like is simply too excellent to move up, even for essentially the most staunch NFT investors.
Whilst open editions and burn mechanics led the pack for the primary part of 2023, memecoins definitely stole the display in April, inspiring each reward and controversy. But, even if buying and selling started to sluggish and costs waned within the wake of a Coinbase fiasco, one NFT influencer emerged as probably the largest breadwinner of all the memecoin ecosystem so far.
Via launching two of his personal memecoins, a pseudonymous collector referred to as Ben.eth controlled to generate just about $7 million in ETH, garnering each fanfare and standard opposition within the procedure. Right here’s the way it all went down.
First, there used to be $BEN
Despite the fact that Ben.eth used to be already a rather well known collector within the area previous to memecoin season, his engagement apparently began to select up when he started tweeting in enhance of the rising $PEPE group. After a spell of commenting on value motion and the meteoric upward thrust of the preferred token, Ben.eth made up our minds to take a look at his hand at launching a an identical providing.
Input $BEN, a memecoin sporting the non-public branding of its writer. With $BEN, Ben.eth introduced 420.69 trillion tokens into the wild, spurred on through a presale that began on Would possibly 4. Whilst among the tweets referencing the presale have since been deleted, through some accounts, the presale raised round 60 ETH from a couple of hundred wallets and closed just a day afterward Would possibly 5.
Subsequent got here the general public sale, which noticed holder numbers upward thrust into the 1000’s. But, in a while thereafter, costs started to development downward, and it appeared that the coin would fizzle out sooner than it even had an opportunity to start out. This is till crypto content material writer BitBoy were given concerned with the venture.
Identified for his arguable previous and heavy-handed takes on crypto and NFTs, BitBoy, whose actual title is Ben Armstrong, discovered an affinity with $BEN. After first taking to Twitter to talk in regards to the coin on Would possibly 8, Armstrong overtly introduced his involvement within the venture just a day later.
After just a few days of Ben.eth and Armstrong being at the identical group, the $BEN group used to be hit with just a little of a curveball. On Would possibly 11, it used to be introduced that Armstrong can be “taking it over 100%” and Ben.eth would change into an consultant.
Sooner or later later, Ben.eth unveiled his subsequent memecoin.
$PSYOP memecoin battle
On Would possibly 12, Ben.eth introduced that his new coin, $PSYOP, can be launching by the use of presale. The coin took its title from a common meme structure that references, and now and then makes mild of, the United States’ historical past of mental battle.
The $PSYOP announcement used to be apparently the place the debate surrounding Ben.eth’s memecoin choices really got here to a head. As a result of whilst the $BEN scenario has impressed opposition in large part because of its Bitboy association, $PSYOP used to be flagged through individuals of the group for its flimsy release mechanics — or lack thereof.
In a since-deleted tweet, Ben.eth introduced that to protected presale $PSYOP tokens, customers will have to ship ETH without delay to him at his ENS deal with. This intended that attainable buyers would wish to take Ben.eth for his phrase in the event that they had been to change into part of the $PSYOP group, as no contract have been deployed on the time of the presale.

In a while after his announcement, ETH started flooding into the Ben.eth pockets, and the influencer would in the long run protected round 3,800 ETH, simply wanting $7 million in just a few days. The magnitude of the sale brought on many influential names within the NFT area to remark, with sentiment break up between the ones praising the transfer and others going as far as to counsel it used to be unlawful.
But, as days persisted to move after the $PSYOP presale and not using a contract completed or launched, unease amongst each buyers and skeptics began to upward thrust. Even so, Ben.eth persisted to advertise his memecoin unfazed, sharing “proof” from the alleged coin’s developer so as to add clout to the venture and poking a laugh at those that referred to as for him to serve prison time within the procedure.
On Would possibly 18, the $PSYOP contract went reside, and Ben.eth joined a Twitter House hosted through distinguished NFT commentator ThreadGuy to transparent the air. Round 17,000 listeners joined in to listen to what the memecoin millionaire needed to say. However many left upset, taking to Twitter to name our Ben.eth for contradicting himself all the way through the gap and failing to offer transparent solutions to questions he used to be requested.
The release used to be a large number.
Many of us misplaced 1000’s of greenbacks already.
Don’t purchase this rubbish. You’ll be able to get rekt identical to those folks. percent.twitter.com/FH14gh2tyT
— Aaron (@AaronSage) Would possibly 19, 2023
And because the $PSYOP hype used to be apparently coming to a head after the contract went reside, those that purchased into the memcoin early on began to realize discrepancies between the allocations they’d to start with bought and what used to be airdropped to their wallets.
Responding to this new inflow of complaint, Ben.eth perceived to double down on his nonchalant mentality whilst boasting in regards to the release as a good fortune. In the meantime, customers in Web3 renewed conversations surrounding the legality of his movements, prompting legal professional Mike Kanovitz to imagine the theory of submitting a elegance motion lawsuit in opposition to the now-infamous collector.
Despite the fact that Ben.eth threatened to report a counter-suit in opposition to Kanovitz and his company, it is still noticed if any criminal motion will ensue within the wake of $PSYOP. Whilst some may’ve as soon as concept (or in all probability even nonetheless imagine) that $BEN and $PSYOP may turn out to be a champion of memecoins, it kind of feels much more likely that the movements of Ben.eth (even if undeniably ancient) will move directly to weave a cautionary story.